Drunk driving is a very serious problem in Boston as well as the rest of the country. While drunk driving accidents results in thousands of deaths and other cases of serious each year, the real fear in potential drunk drivers seems to be of getting arrested rather than being in an deadly crash, at least according to Mothers Against Drunk Driving (MADD) and the National Highway Traffic Safety Administration (NHTSA).
The reason we assume this, even if these organizations have not directly come out and said it, is because whenever we see an anti-drunk driving advertisement, billboard, or listen to one of the commercials on the radio, they generally seem to focus on the cost and inconvenience of being arrested for drunk driving. For example, we see slogans like drive drunk hammered, get nailed, or sober or slammer, or one add showing a guy blowing into a roadside breath testing instrument with a caption that says “you just blew $10,000, which obviously alludes to the cost of hiring and attorney, court costs and fines, the cost of increased insurance, and other financials costs of being arrested for drink driving. While there are some, we very rarely see any anti-drunk driving commercials that focus on the serious physical injury and deaths often caused by drunk driving car accidents. Continue reading